Have you noticed the increased fog and humidity lately? Because... spring has officially arrived!
The weather is so unpredictable, sometimes hot and sometimes cold, and sometimes it's so humid it feels like you're sticking to the ground. I don't know whether to wear long sleeves or short sleeves. It's such a hassle... But we're launching a Japanese brand at the beginning of April, and their T-shirts are perfect for this time of year. It's called BETTER!
Before introducing BETTER, I believe many Hong Kong people love Japan! When you think of Japan, what comes to mind? Sushi? Ramen? Tempura? Haha, just thinking about it makes my mouth water =]
But what I want to talk about today is a very important aspect of Japanese culture: the spirit of craftsmanship .
Those who know a little about Japan should be familiar with this term: Japanese craftsmanship emphasizes "people-centeredness," and in different aspects of development, it recognizes that people's needs are constantly changing.
A focus on detail and a dedication to life are traditions that the Japanese have always upheld. In a series of ancient Japanese aesthetic concepts, " saburi " represents a simple, subtle, and unassuming beauty.
It appears simple at first glance, but it contains many subtle details, such as textures, balancing simplicity and complexity. This balance allows us to constantly discover new and rich meanings and beauty, making the value of things increase over time.
It seems both clear and unclear, but the editor clearly understands!!!
But you should know that behind every piece of clothing lies a whole host of ideas, big and small.
The simple yet sophisticated design style is exactly what Brand Director Mr. Masaki Sugimoto pursues, which is why he founded BETTER to interpret the word " sexiness " through BETTER.
Qu Kai's product style follows a Smart Casual approach, emphasizing simplicity and cleanliness.
Several of the Raider sons felt that the design was quite slimming and particularly accentuated their lines .
Okay, let's get down to business .
This spring, we've introduced three different T-shirts. Let me introduce them to you one by one!
Mid Weight Tee
Those who like a " washed " or " mountain " style should pay attention to this one!
Because this model is designed to give you a washed, brushed feel and a high-quality look .
- First of all, it's Made in Japan , made from 100% cotton, and is the thickest of the three T-shirts. Each one undergoes a washing process to create a slightly distressed look .
- The cut leans towards a short, straight leg, so if you, like me, prefer wide-leg or washed-out pants, then this style is worth a try!
- The shirt has a small slit at the hem, so when wearing high-waisted pants, my wallet won't stick out. =]
And it also makes it easy to see that nice belt . (Although you can't see it in this picture, haha)
S/S Crew Neck T-shirt
The editor likes this " Smart Casual " cut the most because it's slimming without being too tight, and can completely hide any excess flabby arms .
- Notice the shape of its pocket; it's rectangular, just like the shirt's cut—it's a perfect Rectangle Forever!
- The most outstanding feature is the design of its shoulders and sleeves. It fits perfectly without being too tight, and the shoulders also have a nice curve and lines. The cuffs don't flare out, so the person looks more refined.
Completely heartless!!!!!!!!
- The entire shirt uses blind stitching for the edges, making it look even more "clean," which is quite rare to see even on a T-shirt .
Here's another photo of me in the rain to give you a feel for it.
Crew Neck Pocket T-shirt
This is awesome!! It plays on " functionality " . It uses T-shirt cotton fabric developed by Cordura .
I've seen quite a few friends who have bought BETTER look for Cordura tees. This fabric is made of 60% Cotton and 40% Nylon, which retains its lightweight feel while also enhancing the fabric's durability and breathability.
The editor highly recommends this T-shirt to friends who love outdoor activities, such as hiking ⛰ or camping ⛺️, because its functionality is truly unbeatable!
Unfortunately, I heard that the Japanese side has encountered some problems this season, so they have stopped production. Sigh...
Hearing this news, I'm sure everyone will regret not buying it back then, but some things are just like that—you only learn to cherish them when you lose them XD
But it doesn't matter. Although this Cordura T-shirt is no longer available this season, we have gotten another T-shirt this season.
Mid Weight Round Hem T-shirt
It's " ox-horn sleeves" !!!
- The fabric has undergone the same washing process as the mid-weight T-shirt .
- The hem is also curved, so it won't block your pockets when you put your hands in them.
Because this is a new model.
For more details, please follow our Instagram!
_IG:Raider.hk
Our Raider Team will be releasing more snapshots for everyone's reference later. YEAH!~~
From the products introduced above, it's clear that this brand is very particular about the dyeing, sewing, and manufacturing processes... the attention to detail is top-notch!
BETTER. From the editor's perspective, the philosophy it conveys is: "Nothing is perfect or symmetrical; simplicity and complexity are mutually restraining, and so is what we pursue. There is no best, only better. Better quality, better fabric, for a better daily life." This focus and persistence fully embodies the traditional spirit that the Japanese have always upheld.
Friends who are interested in Japanese culture should definitely check out BETTER's new products! See you in April .
More details. (This is a partial translation of a longer text, likely from a website or forum.)
GO CHECK THIS OUT!
Editor Mushroom
In addition, here's a photo of two of the shop owners with Mr. Masaki Sugimoto, the manager of Better, as well as a photo of them having dinner together. They're all definitely fans of neutral-colored clothing... hahaha! 
