Lady White Co.  S/S 2021 Collection

Lady White Co. S/S 2021 Collection

- Not just clothing

Each finished product is hard-won, and the slow-making process is full of exquisite craftsmanship.

The brand has preserved the essence of 1940s American sportswear and blended it with modern style. The seemingly simple clothing exudes a unique and distinctive temperament. Lady White Co. conveys a natural, unrestrained, unpretentious, and unpretentious attitude.
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LWC uses high-quality cotton from farms in Northern California, and its raw materials are sewn, manufactured, and produced in a factory in Los Angeles.
The brand has always been very particular about the precision of its tailoring, and different cuts and fabrics can meet different outfits and needs. Below is a detailed introduction to each:

1. 【Our T-shirt】
The finished knit is dense and perfectly structured. The medium-weight 6oz cotton fabric has a slightly drier feel and won't see through light-colored garments, while also being highly durable. Besides maintaining the seamless round shape, a closer look reveals how the shoulder seams enter the collar ribbing; they are double-needled to a tolerance of approximately one millimeter, then perfectly aligned with the shoulder seam on the other side. Most brands use an extra piece of fabric to cover the seams because they cannot achieve such a high level of detail.


The cut should not be too short or too long; the tightness of the sleeves, collar and body, all proportions must be just right, and in order to maintain the best proportions, the finished product has undergone anti-shrinkage treatment.

The seemingly simple garments contain endless details and repeated considerations. With minimalism as the design theme and perfect execution, they have created the brand's most classic product - Our T-Shirt.

2. 【Clark Pocket T-shirt】
Similar in fabric and cut to "Our T-shirt", the most obvious difference is that the T-shirt has a slightly wider neckline and an additional pocket.

Clark Pocket Tee is a classic item of the brand. The iconic Brown's Beach Pocket is inspired by the classic workwear Brown's Beach Jacket and Brown's Beach Vest, with the pockets covered around the edges for a unique shape.

3. 【Balta Pocket T-shirt】
This year's new style is made of 6oz medium-weight cotton, which feels dry and crisp, and the light color prevents it from being see-through. It features a standard regular fit cut, retaining the seamless cylindrical weave technique and standard 5-corner pockets.


If you prefer clean lines and a neat look, the Balta Pocket tee would be a good choice.

4. [Lite Jersey]
The cut retains the "Classic 1960s shape," making it a relaxed fit suitable for everyday wear on any occasion. The shirt is also longer than other styles, facilitating "tuck-in" styling.



The use of combed ringspun cotton in the manufacturing process gives the finished product a smooth and lightweight feel. The stitching is also finished with "blind stitched hems," which is much less common than in regular T-shirts. Although it's not a new technology, these small details that no one really notices add up to a noticeable sense of quality and demonstrate LWC's sincerity.

5. 【Athens Tee】
The Boxy Fit features a slightly dropped shoulder cut with just the right drape. Made from lightweight 5 oz cotton using 30/1 yarn and a unique sewing technique, it boasts excellent breathability and a soft, delicate feel.



The lightweight, loose-fitting fabric and cut, combined with a tight weave, make the garment durable and extremely comfortable, perfect for hot summer weather.

Model is 173cm tall and wears size M.
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(All Made in Los Angeles)
The product will be officially launched simultaneously in physical stores and online.
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8th Floor, 68 Sai Yeung Choi Street South, Mong Kok
(Opposite Body Shop in Mong Kok Bank Centre, next to LUSH)

Mon - Sun 2pm to 9pm
TEL: 28746799
CASH EPS VISA MASTER

#RAIDERHK

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