American cotton is renowned for its high quality, characterized by excellent fiber length and strength. Many products on the market claim to be made from American cotton, but whether or not they actually use it is impossible to verify. Furthermore, American cotton comes in different varieties, qualities, and grades, so it's advisable to choose reputable brands.
We also have several brands to recommend in our store that offer high-quality American cotton T-shirts: such as the established Camber USA , Lady White Co. , Goodwear USA , and even some styles from Japanese brands like BETTER .



High-quality American cotton will feel better the more you wear it!
Generally, American cotton is characterized by its "dry" feel. With repeated use and washing, it develops a natural and unique wash effect, remaining worn but not worn out. You can even occasionally wear it again from time to time, so it's not wasted! (The principle is somewhat similar to the "roughing" of raw denim jeans, except for white T-shirts which will turn yellow.)

(Comparison between brand new and after 4 years of use)

(Upon closer inspection, some white fuzz appears on the fabric.)

For example, if you go to vintage clothing stores in Japan/Europe (and there are also a few high-quality vintage clothing stores in Hong Kong), you will see that most of the better quality T-shirts are made of American cotton, so it is not too difficult to tell.
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Regarding the topic of "American cotton," balancing comfort, stable supply, and price, this time we will focus on introducing Goodwear USA, made in the USA.

Goodwear uses its own custom-made fabric, a heavier 7.2 oz. The cotton is traceable from growing to processing and manufacturing, ensuring product origin and production process. This transparency helps guarantee product quality and compliance. Over 40 years, Goodwear has amassed a large and loyal customer base worldwide, renowned for its consistently high-quality craftsmanship, timeless style, and dedication to producing all its products in the USA.


All Goodwear T-shirts feature a cylindrical knit design. We stock both the US Classic Fit and Japanese Modern Fit versions. Our main US offerings are the Goodwear US S/S Crew Neck T-Shirt and the Goodwear US S/S Henley Tee . Both feature a relaxed, traditional American cut. For those who get hot in the summer, we also have a small stock of the Goodwear US Crew Neck Summer Weight Tee in stock.

This season, we recommend the more relaxed and cropped Japanese version of the " Goodwear JP S/S Pocket Tee ," which pairs better with this season's bottoms trends. Goodwear Japanese versions are sewn in the USA and then dyed in Japan , showcasing the fabric's unique characteristics, texture, and advantages regardless of shade, resulting in a natural color. (Sizes up to XXL )

(This season features four unique Pigment Dye designs)


The " Pigment Dye Series " is almost sold out after only a few days of stock. A small amount of restock will be available in the future, and it will be sold as a pre-order item until it is sold out.

(The limited-edition women's version, " Goodwear JP Sleeveless Top ," will also be available soon.)
Stay tuned for future posts on Instagram for more details!
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